Chocolate City and EbonyLife TV have announced a strategic partnership called ‘Chocolate City Unsigned’,
a genuine homegrown reality TV show created to search for the next
Africa’s biggest music star, spearheaded by Chocolate City, one of
Africa's biggest indigenous record labels, and EbonyLife TV, Africa’s
first Global Black Entertainment and Lifestyle network and production
powerhouse.
This
project was announced at a press conference held at The Wheatbaker
Hotel, Lagos on January 28, 2016, and which had in attendance the
Executive Chairman and CEO of EbonyLife TV, Mo Abudu; President of
Chocolate City Group, Audu Makori; CEO of Chocolate City, Jude Abaga
(M.I), as well as Victoria Kimani, and other key Chocolate City talents
Chocolate City Unsigned is set to be the first ever indigenous pan-African talent hunt show created with the sole aim of discovering, developing and supporting fresh artistes, giving them a platform to showcase their skills, launching them into a professional career of instant music sensation, stardom and celebrity status.
The EbonyLife TV and Chocolate City partnership recognizes Africa as home to the highest concentration
of a rapidly growing, vibrant and young class of people who have an amazing penchant for the most passionate and most fervent music culture in the world; a rising creative generation to watch and the next wave of stars poised to take the African music industry by storm.
In view of this, Chocolate City Unsigned is a great opportunity for brands that
not only wish to gain a foothold with Africa’s teeming new audiences,
but who also understand just how important music is to these young
target demographic, and who therefore wish to form stronger connections
with them while introducing their brands to them through the new and
innovative music talent hunt property. Sponsors for the show will be
unveiled by the end of March, 2016.
Registration for the Chocolate City Unsigned competition will be opened to all interested participants across
Africa on March 21, 2016 while the competition proper is billed to commence in Lagos, Nigeria, in May 2016.
Chocolate City Unsigned will be televised on EbonyLife TV and other select TV channels.
According to Audu Maikori, “Chocolate City Unsigned is set to bring in something that no music reality TV has ever had - artist discovery, developments and support from a team that has done so with some of Nigerians biggest
artistes. The competition is the first indigenous music reality
Television show in Nigeria to discover new talents across the African
landscape.”
For Mo Abudu, whose movie production, FIFTY,
from the EbonyLife Films’ stable, is highly successful today as one of
the longest-running cinema releases in Nigeria’s film history, “Africa
is brimming with thousands of yet-to-be-discovered singing talents and
this partnership of globally recognized brands, EbonyLife TV and
Chocolate City, through Chocolate City Unsigned,
is poised to create a truly indigenous platform that guarantees youths
jobs for life from a record label that understands the African music
scene more than anyone else; one that knows how to create stars and make
them relevant to the African market. We are greatly excited about this
platform, not only for the African youth, but also for brands that
appreciate the power of an amazing music property to connect with the
drivers of arguably the most vital segment of the economy.”
For CEO of Chocolate City, M.I (Jude Abaga), “In summary,
Chocolate City Unsigned
is about creating stars. I’m a living proof of this exciting reality
and I and the team are now ready to take others on this amazing journey
to stardom.
Chocolate
City have the recipe for making music stars and EbonyLife TV have the
recipe for making TV stars. It’s a partnership like none other. We both
create stars because we understand the local nuances of making stars; we
find raw talent from nowhere and take them right to the top. Chocolate City Unsigned will do nothing less.”
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